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The company says users can add videos up to 30 seconds long, by pulling from those that already exist on their phone.However, it’s shying away from short-form, disappearing videos like those found in Instagram, Snapchat, or Messenger “Stories.” In fact, Hinge will not prompt people to take a front-facing video at all, only those pre-recorded or previously shared to Facebook or Instagram.
This week, both Hinge and Zoosk’s Lively are rolling out support for video, each in their own way.
Hinge, for example, will now allow users to augment their user profiles on the service with video.
The company this week announced its plans for a Stories feature, too.
In Match’s case, the stories can stretch to 60 seconds, as compared with Bumble’s 10-second videos, for example.
Meanwhile, Zoosk’s newer product Lively is hoping to capitalize on video to bring more people to its app.