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"It just takes the stigma attached to online dating -- ‘Is this person really who they say they are?' -- and melts it away when you realize you know someone in common," said Brian Bowman, CEO of the Complete. "It's like you met them through a friend." The Complete.The site’s users customize a Fra ME™—a collage for each of their interests, affiliations, aspirations and people connections—to demonstrate who they really are.
Both are solitary exercises that often yield an experience far different from what the picture promised, and users' inboxes are flooded with irrelevant emails for weeks afterward.
But browsing these new social dating services can feel like a series of blind dates, only speedier and more efficient. Rather than sorting through nonsense nicknames attached to suspiciously flattering photos, users can see other singles' full names, the friends they have in common, the pictures they've used as their Facebook profile photos, and, depending on their privacy settings, their hometown, alma mater, interests and employer.
Acquaintable, which bills itself as a tool for "connecting friends-of-friends," shows people's mutual friends and connects two users only after both have said they'd like to "get acquainted" with each other.
Other social dating services, such as and the Complete.me, match singles based on personal information shared on Facebook, so one person who loves the Black Eyed Peas and went to Harvard University could be matched with another who adores Lady Gaga and graduated from Yale.
This unique combination of interest matching and identity auditing helps singles make more meaningful and informed connections.